Be healthy and happy

With today’s fastpaced living and hectic lifestyles, people don't always have the time to pay attention to their health. Which is specialist health insurance company Max Bhupa has introduced a first-of-its-kind health movement, Health Promise, which is aimed at creating awareness about the importance of being healthy.

The initiative, which was introduced at the Lakmé Fashion Week in Mumbai, encourages people to be healthy and fit and encourages them to make a health promise for people they care about. Max Bupa also had a preview of a website, www.YourHealthFirst.in, which will enable people to keep their promises for loved ones by actionable tips, health advice and health information.

Dr Damien Marmion, CEO, Max Bupa said, “In our everyday busy lives, we often neglect our health care needs while striving to achieve material success. We believe it is our responsibility to promote the idea of living healthy among Indians.

To achieve this, Max Bupa has launched Health Promise, which will enable people to give priority to their health first and encourage them to make a health promise for their loved ones. The initiative is being launched against the backdrop of the Lakmé Fashion Week.”

The movement was endorsed by fashion designers Manish Malhotra and Rina Dhaka, who talked about the importance of health. They also joined the Health Promise Movement by making a health promise along with Dr Marmion.

After the Mumbai launch, Max Bupa will take the initiative to other cities in the country and to create awareness about the health movement. The initiative will reach out to people in a phased manner through many different methods, including above-the-line, below-the-line, direct custom outreach and activation touch points with a digital presence playing an integral part in it.